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National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-made Diamonds.
NEW YORK, April 22, 2021 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs recommended that the Natural Diamond Council discontinue certain advertising claims comparing mined diamonds with man-made diamonds, including the carbon emissions associated with diamond mining compared with diamond manufacturing, the scarcity of mined diamonds, the resale value of mined diamonds versus man-made diamonds, as well as claims that described mined diamonds as "real", in contrast to man-made diamonds.
The claims at issue, which appeared on the Natural Diamond Council's website and in marketing assets that the advertiser makes available to retailers, were challenged by Diamond Foundry, Inc., a manufacturer of laboratory-grown diamonds (LGDs).
The mined diamonds recovered and sold by Natural Diamond Council members are found in some of the most remote places on the planet and require significant investment and technical expertise to locate and recover. In recent years, man-made diamonds have entered the marketplace to compete with mined diamonds. Manufacturers of man-made diamonds such as Diamond Foundry rely on technological innovations which allow diamonds to be created in a laboratory, rather than extracted from the earth.
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Sishu International, A Rising Manufacturer in CVD Diamonds - Diamond Digest

Sishu International started with the idea of entering the LGD
(lab-grown diamond) space. Our vision is to be a leading manufacturer
of CVD grown diamonds from Asia, dealing with both rough and polished
diamonds globally.
What we want to do at Sishu International is very interesting. We want to scale the manufacturing of CVD diamonds and decentralize the availability of diamonds, empowering the consumers and giving them more choice.
We currently manufacture in India. Initially at Sishu International, our focus is on serving the B2B market, there is a huge demand as the prices are also very attractive. Later we may plan to go B2C.
Our manufacturing is focused on CVD (Chemical Vapour Deposition) diamonds. In nature, only 2% of the diamonds are Type IIa, while all the CVD diamonds we manufacture are type IIa. Being qualified as a Type IIa diamond signifies that these diamonds are the purest of all.
Due to the price tumbling over the last 2-3 years, we can see that India is a saturated market, there are about 25-30 growers, holding anything between 5 and 500 reactors on average, of which there are also about 5-8 major growers with around 500 to 1,000 reactors. With local B2B supply being higher then local B2B demand, our plan is to continue expanding and be a major diamond manufacturer from Asian serving the global demand.
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